The Project

Norfolk Knowledge are participating in the Best Agers project.

With demographic change - recently defined as one of the four key challenges for European regions by the EC - and the current economic crisis looming, the cities and regions of the Baltic Sea Region have to find creative ways of disclosing and utilizing unused opportunities.

One of these hidden potentials are people in the prime of their lives – the so called “Best Agers” (defined in the project as people aged 55 and older).

As previous projects have shown, the population of the Baltic Sea Region will rapidly become older and the 55+ age groups will experience large growth rates in the near future. The result will be a pool of older professionals who are healthier than ever, well-educated and motivated and who can be mobilised to counteract the negative effects of demographic change – shrinking regional workforces and the so called "brain drain".

The project will survey successful approaches and good practice examples, develop them further and transfer them to the partner regions with low-key Best Ager involvement.

Norfolk Knowledge's partners are:

Baltic Sea Region Programme 2007-2013
Best Agers